1. Scope
This Policy explains how we collect, use, share and protect personal data when you use localleadgen.co.uk, our landing pages, and our phone numbers, or otherwise interact with us (together, the “Services”). It covers homeowners/visitors and Providers.
2. The data we collect
2.1 Information you provide
Enquiry details (homeowners): name, phone, postcode, service requested, message.
Provider onboarding: business/trading name, routing number(s), service postcodes, email, answer hours, billing details (processed by Stripe—we do not store full card details).
Communications: emails, messages, support requests.
2.2 Information we collect automatically
Call data & recordings: calling number, time, duration, routing outcome, and audio recording (with notice).
Forms/website: IP address, device info, pages visited, basic analytics and cookie data.
2.3 Special category data
We do not intentionally collect special category data. Please do not include it in messages or calls.
3. How we use personal data & legal bases (UK GDPR)
To connect homeowners with Providers (performing a contract/steps to contract; legitimate interests of both parties).
To operate and secure our Services (legitimate interests).
Call recording for quality/dispute resolution (legitimate interests; we provide notice and an alternative contact method).
To provide summaries and billing to Providers (contract/legitimate interests).
To comply with legal obligations (e.g., fraud prevention, law-enforcement requests).
Marketing (B2B only): soft opt-in or consent per PECR; you may opt out at any time.
4. Sharing your data
We share data with:
Providers responding to your enquiry (homeowner data shared only as needed).
Processors who help us run the Service: hosting (Webflow/Cloudflare), telephony (Twilio/Plivo), payments (Stripe), analytics, error logging, email/SMS tools.
Authorities where required by law, and with professional advisers (legal/accounting).
We do not sell personal data.
5. International transfers
Some providers process data outside the UK/EEA. Where they do, we rely on adequacy regulations or appropriate safeguards (e.g., UK IDTA/EU SCCs) plus supplementary measures where needed.
6. Retention
Call recordings: up to 90 days, unless needed for an active dispute.
Enquiry logs and routing metadata: typically 12–24 months for reporting and fraud prevention.
Provider account/ billing records: 6 years (legal/accounting).
We delete or anonymise data when no longer needed.
7. Cookies & similar tech
We use essential cookies for the Site to function, and limited analytics cookies to understand usage. See our Cookies Policy for details and your choices. You can control cookies via your browser settings and our banner (where applicable).
8. Your rights (UK GDPR)You have the right to access, rectify, erase, restrict or object to processing, and to data portability. Where we rely on consent, you may withdraw consent at any time. To exercise rights, contact info@localleadgen.co.uk.
You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or 0303 123 1113.9. Call recording notice & choices
Calls to our tracking numbers may be recorded for quality and dispute resolution. If you prefer not to be recorded, please tell the agent at the start of the call or contact us via info@localleadgen.co.uk instead.10. SecurityWe take appropriate technical and organisational measures to protect personal data (access controls, encryption in transit, least-privilege access). No system is 100% secure.11. ChildrenOur Services are for adults. We do not knowingly collect data from children under 16.12. ChangesWe may update this Policy from time to time. We will post the new version with an updated effective date.13. ContactQuestions or requests: [privacy@localleadgen.co.uk]